The New Balance 990 was first introduced in 1982, a time when the fitness craze was sweeping the nation. New Balance, a brand already known for its commitment to quality, saw an opportunity to create a premium running shoe that combined performance with luxury. The 990 was priced at $100, a groundbreaking amount at the time, making it the first running shoe to break the triple-digit barrier. This bold move signaled New Balance’s dedication to offering the best in comfort and technology.

Craftsmanship and Quality

What sets the New Balance 990 apart is its meticulous craftsmanship. Each pair is handmade in the United States, ensuring the highest level of quality. The shoe features a pigskin lining, ENCAP midsole technology, and a durable rubber outsole, all of which contribute to its legendary comfort and support. Over the years, the 990 has undergone several updates, but its core design and commitment to quality have remained unchanged.

Innovation Meets Style

Beyond its technical features, the New Balance 990 has also become a fashion statement. Its sleek, minimalistic design appeals to a wide range of consumers, from athletes to fashion-forward individuals. Collaborations with high-profile designers and celebrities have further solidified its status as a cultural icon. Whether you’re running a marathon or strolling through the city, the 990 offers a perfect blend of style and performance.

Explore the New Balance 990 Collection

If you’re interested in learning more about the various models and features of the New Balance 990, check out this comprehensive product spreadsheet. This resource provides detailed information on the different versions of the 990, helping you find the perfect pair to suit your needs.

Conclusion

The New Balance 990 is more than just a shoe; it’s a symbol of innovation, quality, and timeless style. Its rich history and unwavering commitment to excellence have made it a beloved choice for generations. Whether you’re a long-time fan or new to the brand, the 990 is a shoe that truly stands the test of time.